Goals and focus
Choosing your goal and focus.
Supplement AI does not optimize for generic wellness.
It optimizes for your goals.
Your selected goal tells Supplement AI what kind of improvement you want from your regimen. Your selected focus tells it which outcome areas inside that goal should matter most.
That choice changes how evidence is applied. The same supplement regimen can look strong for sleep and foundational coverage, incomplete for cognitive performance, redundant for longevity, or poorly targeted for body composition. Better depends on what you are trying to improve.
What do you want your next regimen upgrade to help with?
You can change the answer before every optimization.
Supplement AI is evidence-based decision support, not medical advice, diagnosis, or treatment.
The short version
Goal
The broad area you want to improve.
Focus
The priority inside that goal.
Optimization
A recalculation of your scores and upgrade path for the goal and focus you choose.
You are not locked in. Your goal is not your identity, diagnosis, or permanent account setting. It is the lens for your next optimization.
What your focus actually does
A focus does not turn the rest of the goal off.
It changes what gets prioritized.
For example, you might choose Fitness, Strength & Body Composition with Strength and muscle when you care most about putting on strength and muscle. Later, you may switch to Body composition to lean out, or Recovery and resilience if recovery is limiting your workouts. Those are related, but they are not the same supplement decision.
Supplement AI uses your focus to prioritize the evidence toward the outcome areas that best match what you want improved. That can change:
- which evidence matters most
- which gaps your current regimen appears to have
- whether your current products already cover the opportunity
- whether the next best move is an add, swap, or dose adjustment
The focus is not a diagnosis. It is a prioritization input.
One focus or two?
Choose one focus when you have a clear primary target.
Example: I mainly want better focus and execution.
Choose two focuses when two nearby priorities genuinely matter.
Example: I want better focus and execution, but learning and memory are also important.
One focus gives the sharpest optimization context. Two focuses create a broader context inside the same goal. That can be useful when you want an upgrade path that supports more than one related outcome area, but it may be less narrow than choosing one focus alone.
Choose the fewest focuses that accurately describe what you want improved.
You can change your goal before every optimization
Each optimization is goal-specific.
If you optimize for Cognitive Performance, your scores and upgrade path are generated for that goal and focus. If you later switch to Fitness, Longevity, Metabolic Health, or another goal, Supplement AI recalculates your regimen for that new priority.
That matters because a supplement is not optimal in the abstract. It is useful for a specific outcome, at a specific dose, for a specific person, inside a specific regimen.
A regimen that is strong for foundational health may still have gaps for strength. A regimen that supports fitness may not be the best next move for glucose control. A regimen that looks strong for longevity may not be targeted for skin quality, anxiety, or focus and execution.
Changing your goal changes the question Supplement AI is answering.
When one goal is not the whole picture
The Free plan is enough to get your first scores and upgrades, then refresh your regimen weekly for your main priority.
That works well if you mostly want one clear priority: better focus and execution, better body composition, better metabolic health, better mood, or another single target.
Plus matters when your supplement goals are not one-dimensional.
Each optimization is goal-specific. A regimen that is strong for Cognitive Performance may still have gaps for Fitness, Metabolic & Cardiovascular Health, or Longevity. Plus gives you enough room to optimize across those goals without losing the context of each one.
The optimization quality is the same on Free and Plus. The difference is what you can do with it:
- 16 optimizations per month lets you run more goal-specific refreshes.
- 2 active goals lets you track more than one priority in Optimizer.
- Full Optimizer history lets you reopen previous scores and upgrades later, even if you did not apply them immediately.
Together, those unlock a more complete workflow: compare goals, build your regimen around multiple outcomes, save upgrades for later, and keep improving without treating one priority as the whole picture.
Goal guide
Use the guide below to choose the goal and focus that best match what you want your next optimization to improve.
Cognitive Performance & Productivity
Choose this goal when you want your regimen to support cognitive performance.
This can mean sharper attention, faster processing, stronger memory, clearer thinking, more wakeful energy, or longer-term brain resilience. The key is that the desired improvement is cognitive: how clearly, quickly, consistently, or durably your brain performs.
Choose a focus
Focus and execution
Best for improving productivity by prioritizing attention control, task execution, concentration, and sustained mental throughput.
Learning and memory
Best for supporting learning capacity, recall, retention, studying, and the ability to acquire and use new information.
Mental energy
Best for prioritizing wakeful energy, cognitive stamina, alertness, and clearer thinking throughout the day.
Brain resilience
Best for supporting long-term cognitive durability, memory preservation, and brain-health resilience over time.
Representative measured endpoints
Supplement AI evaluates a comprehensive set of measured endpoints for each goal and focus. This table shows representative examples, not the full evidence map.
| Focus | Endpoints |
|---|---|
| All focuses | Attention, alertness, working memory, reaction time, processing speed, verbal fluency, fatigue symptoms, wakefulness, verbal memory, BDNF, oxidative stress markersMore |
| Focus and execution | Attention scores, concentration tasks, executive function, working memory, reaction time, processing accuracy, information-processing speed, alertnessMore |
See all focus endpointsShow fewer focus endpoints
| Learning and memory | Verbal memory, short-term memory, verbal learning, working memory, recall measures, BDNF, learning-performance tasksMore |
|---|---|
| Mental energy | Wakefulness, fatigue symptoms, vigor/activity, sleep-wake related measures, processing speed, reaction time, cerebral blood-flow or energy markersMore |
| Brain resilience | Cognitive-decline measures, memory measures, BDNF, oxidative stress markers, cerebral perfusion or oxygenation markers, neuroprotection-related outcomesMore |
If you are unsure
Choose Mental energy for the broadest cognitive-performance lens. Choose Focus and execution if your main target is sharper productivity and sustained attention.
Fitness, Strength & Body Composition
Choose this goal when your supplement regimen is meant to support training, performance, recovery, muscle, endurance, or body composition.
This goal asks what kind of physical adaptation you want your supplement regimen to support.
Choose a focus
Strength and muscle
Best for prioritizing muscle growth, strength, lean mass, force output, and training adaptations that support a stronger physique.
Body composition
Best for supporting recomposition, leanness, waist and body-shape changes, and body composition improvement while still keeping performance in view.
Performance and endurance
Best for prioritizing endurance, repeat output, aerobic capacity, conditioning, and sport or training performance.
Recovery and resilience
Best for supporting recovery, training continuity, mobility, connective tissue resilience, and the ability to adapt between sessions.
Representative measured endpoints
Supplement AI evaluates a comprehensive set of measured endpoints for each goal and focus. This table shows representative examples, not the full evidence map.
| Focus | Endpoints |
|---|---|
| All focuses | Muscle strength, fat-free mass, muscle mass, waist circumference, body fat, oxygen uptake, rating of perceived exertion, creatine kinase, range of motionMore |
| Strength and muscle | Muscle strength, maximal voluntary contraction, fat-free mass, muscle mass, peak power output, IGF-1, myostatin, protein-synthesis related markersMore |
See all focus endpointsShow fewer focus endpoints
| Body composition | Waist circumference, waist-hip ratio, body fat, fat-free mass, muscle mass, satiety markers, body weight, glucose uptakeMore |
|---|---|
| Performance and endurance | Oxygen uptake, ventilatory threshold, endurance tests, rating of perceived exertion, lactate or fatigue markers, peak power output, sprint performanceMore |
| Recovery and resilience | Creatine kinase, myoglobin, muscle soreness, perceived recovery, rating of perceived exertion, range of motion, bone turnover markers, fracture-risk markersMore |
If you are unsure
Choose Strength and muscle if your priority is training adaptation. Choose Body composition if your priority is visible composition or recomposition.
Longevity & Healthy Aging
Choose this goal when you care most about long-horizon health.
This is the most prevention-oriented goal. It is for users who want their regimen to support durability over time: cardiometabolic health, healthy-aging resilience, inflammation balance, cognitive aging, organ resilience, and musculoskeletal longevity.
Choose a focus
Heart and metabolic health
Best for prioritizing cardiometabolic durability, including lipid profile, glucose regulation, insulin response, blood pressure, vascular health, and cardiovascular risk markers.
Healthy aging resilience
Best for a broad healthy-aging lens that prioritizes cellular resilience, musculoskeletal durability, organ support, inflammation balance, and long-term health maintenance.
Long-term brain health
Best for prioritizing cognitive aging, memory preservation, neuroprotection, and brain-health resilience over time.
Chronic inflammation
Best for prioritizing inflammatory balance, oxidative stress, and gut-metabolic health that may influence long-term resilience.
Representative measured endpoints
Supplement AI evaluates a comprehensive set of measured endpoints for each goal and focus. This table shows representative examples, not the full evidence map.
| Focus | Endpoints |
|---|---|
| All focuses | LDL, HDL, triglycerides, blood glucose, HbA1c, blood pressure, inflammatory markers, oxidative stress markers, BDNF, bone turnover markers, organ-function labsMore |
| Heart and metabolic health | LDL, HDL, triglycerides, lipoprotein(a), blood glucose, HbA1c, insulin-response markers, blood pressure, vascular-function markersMore |
See all focus endpointsShow fewer focus endpoints
| Healthy aging resilience | Total antioxidant capacity, oxidative stress markers, plasma vitamin C, bone turnover markers, fracture-risk markers, cystatin C, organ-function labs, inflammatory markersMore |
|---|---|
| Long-term brain health | Cognitive-decline measures, memory measures, BDNF, cerebral perfusion or oxygenation markers, oxidative stress markers, dementia-related outcomesMore |
| Chronic inflammation | CRP-like markers, NF-kB activity, lymphocyte count, fecal calprotectin, oxidative stress markers, gut-barrier or microbiome-related markersMore |
If you are unsure
Choose Healthy aging resilience for the broadest longevity lens. Choose Heart and metabolic health if labs or cardiovascular risk are the main reason you care.
Metabolic & Cardiovascular Health
Choose this goal when the target is fuel handling, heart-health markers, vascular function, or metabolic risk.
This goal is more specific than Longevity. It focuses on the metabolic and cardiovascular systems directly: glucose, insulin response, lipids, blood pressure, endothelial function, body-fat distribution, inflammation, and gut-metabolic health.
Choose a focus
Glucose and insulin health
Best for prioritizing glucose control, insulin sensitivity, HbA1c, beta-cell support markers, and blood-sugar stability.
Heart and vascular health
Best for prioritizing lipid profile, blood pressure, vascular function, endothelial health, and cardiovascular risk markers.
Metabolic efficiency
Best for supporting metabolic flexibility, substrate utilization, body-fat distribution, and more efficient fuel handling.
Inflammation and gut health
Best for prioritizing gut-metabolic health, inflammatory balance, microbiome-related metabolic effects, and systemic inflammation markers.
Representative measured endpoints
Supplement AI evaluates a comprehensive set of measured endpoints for each goal and focus. This table shows representative examples, not the full evidence map.
| Focus | Endpoints |
|---|---|
| All focuses | Blood glucose, HbA1c, insulin sensitivity, LDL, HDL, triglycerides, blood pressure, pulse-wave velocity, waist circumference, fat oxidation rate, inflammatory markersMore |
| Glucose and insulin health | Blood glucose, HbA1c, fructosamine, insulin sensitivity markers, C-peptide, beta-cell function, glucose uptake, post-meal glucose measuresMore |
See all focus endpointsShow fewer focus endpoints
| Heart and vascular health | LDL, HDL, triglycerides, lipoprotein(a), blood pressure, pulse pressure, pulse-wave velocity, plasma nitrate, endothelial-function markersMore |
|---|---|
| Metabolic efficiency | Waist circumference, waist-hip ratio, body fat, satiety markers, fat oxidation rate, carbohydrate oxidation, lactate markers, ventilatory thresholdMore |
| Inflammation and gut health | Fecal calprotectin, p-cresyl sulfate, gastrointestinal symptom measures, inflammatory markers, total antioxidant capacity, NF-kB activity, lymphocyte countMore |
If you are unsure
Choose Glucose and insulin health if blood sugar and insulin response are the clearest priority. Choose Heart and vascular health if lipids, blood pressure, or vascular function matter most.
Mental Health & Mood
Choose this goal when your supplement priority is mood, stress resilience, motivation, emotional regulation, or behavioral consistency.
This is not a diagnosis or treatment plan. It tells Supplement AI to prioritize evidence related to mood and psychological well-being outcomes rather than physical performance, appearance, or metabolic markers.
Choose a focus
Mood and motivation
Best for supporting a more positive mood state, stronger drive, motivation, energy, and day-to-day emotional vitality.
Anxiety and stress
Best for prioritizing calm, stress resilience, relaxation under pressure, and a lower physiological stress load.
Emotional resilience
Best for supporting steadier emotional regulation, recovery after stressors, psychological resilience, and consistent well-being.
Impulse control and habits
Best for prioritizing behavioral consistency, self-control, habit stability, craving-related support, and attention-linked regulation.
Representative measured endpoints
Supplement AI evaluates a comprehensive set of measured endpoints for each goal and focus. This table shows representative examples, not the full evidence map.
| Focus | Endpoints |
|---|---|
| All focuses | Mood scales, anxiety scales, stress scales, fatigue symptoms, wakefulness, subjective well-being, quality of life, sleep quality, executive functionMore |
| Mood and motivation | Mood scales, depressive symptom scales, motivation or drive measures, vigor/activity, wakefulness, sleep efficiency, subjective well-beingMore |
See all focus endpointsShow fewer focus endpoints
| Anxiety and stress | Anxiety scales, stress scales, sleep latency, sleep quality, physiological arousal markers, blood pressure, quality of lifeMore |
|---|---|
| Emotional resilience | Subjective well-being, quality of life, emotional regulation measures, resilience scales, BDNF, stress-response measuresMore |
| Impulse control and habits | Executive function, impulse-control scales, craving-related measures, addiction or dependence markers, attention measures, sleep quality, wakefulnessMore |
If you are unsure
Choose Mood and motivation if you want a more energy-and-drive-oriented mood focus. Choose Anxiety and stress if your goal is more calm, stress resilience, and relaxation.
Appearance & Vitality
Choose this goal when the outcome you care about is visible or felt day to day.
This goal covers skin quality, hair and nail support, oral health, body-shape aesthetics, sexual vitality, and general vitality. It is for users who want their regimen to support how they look, feel, and present physically.
Choose a focus
Skin quality
Best for prioritizing skin texture, hydration, elasticity, collagen support, photoaging resilience, and visible skin quality.
Body shape and vitality
Best for supporting visible body composition, leanness, daily energy, and a more vital physical presentation.
Hair, nails, and oral health
Best for prioritizing hair and nail strength, oral health, gum and mucosal support, and visible nutrient-status markers.
Sexual vitality
Best for supporting libido, sexual vitality, reproductive-health markers, fertility-adjacent outcomes, and confidence.
Representative measured endpoints
Supplement AI evaluates a comprehensive set of measured endpoints for each goal and focus. This table shows representative examples, not the full evidence map.
| Focus | Endpoints |
|---|---|
| All focuses | Skin elasticity, skin dryness, wrinkle appearance, collagen levels, ferritin, serum iron, salivary flow, waist circumference, body fat, wakefulness, sexual-vitality measuresMore |
| Skin quality | Skin elasticity, skin hydration, skin dryness, wrinkle appearance, wrinkle depth, collagen levels, erythema, epidermal growth factorMore |
See all focus endpointsShow fewer focus endpoints
| Body shape and vitality | Waist circumference, waist-hip ratio, body fat, fat-free mass, muscle mass, wakefulness, vigor/activity, subjective well-beingMore |
|---|---|
| Hair, nails, and oral health | Ferritin, serum iron, folate, anemia-related markers, thyroid-related markers, salivary flow, oral mucositis, dysgeusia severityMore |
| Sexual vitality (sex-specific) | Libido-related measures, sperm count, sperm motility, semen volume, ejaculate volume, oocyte quality, endometrial thickness, menopausal or reproductive-health markersMore |
If you are unsure
Choose Skin quality for a skin-first appearance goal. Choose Body shape and vitality if your priority is visible composition, leanness, and day-to-day vitality.
Foundational Health
Foundational Health is different.
Every user gets foundational health alongside their primary goal because some supplement gaps matter broadly: sleep, micronutrient status, immune function, and hormone foundations.
Your foundational focus is less decisive than your primary goal focus. It still helps Supplement AI understand which base layer deserves the most attention.
Choose a focus
Broad foundational coverage
Best for the widest foundational coverage across micronutrients, cofactors, immune support, sleep-adjacent support, and general foundational coverage.
Sleep and recovery
Best for prioritizing sleep quality, sleep timing, sleep continuity, recovery, and the base-layer outcomes that support better restoration.
Hormone support
Best for prioritizing foundational endocrine support, reproductive-hormone markers, and hormone-related nutrient foundations.
Representative measured endpoints
Supplement AI evaluates a comprehensive set of measured endpoints for each goal and focus. This table shows representative examples, not the full evidence map.
| Focus | Endpoints |
|---|---|
| All focuses | Sleep efficiency, sleep latency, sleep duration, serum iron, ferritin, folate, beta-carotene, lymphocyte count, natural killer cell activity, SHBGMore |
| Broad foundational coverage | Serum iron, total iron-binding capacity, ferritin, folate, beta-carotene, vitamin or mineral status markers, oxidative stress or redox markersMore |
See all focus endpointsShow fewer focus endpoints
| Sleep and recovery | Sleep efficiency, sleep latency, sleep duration, sleep quality, wakefulness, recovery-related sleep-wake measuresMore |
|---|---|
| Hormone support (sex-specific) | SHBG, testosterone-related markers, reproductive-hormone markers, oocyte quality, endometrial thickness, ejaculate volume, arginine-related endocrine markersMore |
If you are unsure
Choose Broad foundational coverage. Foundational Health is meant to catch broad base-layer gaps, so broad coverage is usually the safest default when no single foundation stands out.
A practical way to choose
Choose the goal that best matches what you want your supplement regimen to improve, then use that section to pick the right focus.
Cognitive Performance & Productivity
Sharper focus, memory, mental energy, or cognitive output
Fitness, Strength & Body Composition
Training performance, muscle, recovery, or body composition
Metabolic & Cardiovascular Health
Blood sugar, lipids, blood pressure, or metabolic health
Longevity & Healthy Aging
Long-term resilience, healthy aging, or inflammation balance
Mental Health & Mood
Mood, motivation, anxiety, stress, or emotional steadiness
Appearance & Vitality
Skin, appearance, body shape, vitality, or sexual vitality
Foundational Health
Sleep, micronutrients, immune support, or broad foundational coverage
Common questions
Can I change my goal later?
Yes. You can change your goal or focus before each optimization.
Your next optimization will regenerate your scores and upgrade path for the selected goal.
Does choosing a goal change the evidence?
No. It changes how the evidence is applied.
The same research base is matched against a different priority: attention, sleep, strength, glucose, inflammation, skin quality, mood, or another outcome area.
Does my focus exclude everything else?
No. A focus prioritizes the most relevant outcome areas inside a goal. Related outcomes can still contribute when they support the same goal.
What if I choose the wrong goal?
You can switch before your next optimization.
The first selection does not permanently define your account. It only defines what Supplement AI is optimizing for in that run.
Why do scores change between goals?
Because each goal asks a different question.
A product can be useful for one goal and irrelevant, redundant, underdosed, or lower priority for another.
Why would I need more optimizations?
Because each optimization is goal-specific.
More optimizations let you explore more goals, compare upgrade paths, update scores after changing products or doses, and return to earlier upgrades through Optimizer history.
Is Plus required to get good optimizations?
No.
Free and Plus use the same optimization quality. Plus gives you more frequency, more active goal tracking, and full history, which is more useful if you want to optimize across multiple goals or revisit previous upgrade paths.
Ready to choose what to optimize?
Pick the goal that best describes what you want your supplement regimen to improve. Supplement AI will evaluate your current products, doses, evidence fit, product quality, and safety context, then surface the add, swap, or dose adjustment most likely to close the biggest gap for that priority.
Decision support, not medical advice.